Clinibee
Clinibee empowers clinicians & researchers to create digital tools that make their lives easier. Building hand in hand with their community, they needed a brand & website to help scale their services & reach more people.
From instantly sharing up-to-date clinical guidance across hospitals trusts to creating questionnaires that facilitate counselling genetic testing, Clinibee provides simple tools to that can be adapted to meet complex needs. As the company looked to scale, they needed a brand that clarified their offering.
We worked closely together to uncover their values of collaboration, connection and safety. Drawing upon personal experience of the problems Clinibee helps to solve, we crafted an inviting visual language showcasing the platform's flexibility, reliability and bottom-up approach of collaborating with clinicians and researchers. Clinibee’s website was redesigned to captivate attention and clearly communicate their message, leading more visitors to convert and schedule a demo call with their expert team.
Versatility across touchpoints
We extended beyond their distinctive purple colour palette to craft a versatile brand identity that can adapt seamlessly across diverse audiences and touchpoints, remaining both compelling and true to the central brand.
Logo design
Drawing inspiration from the cooperative nature of bees, we developed a distinctive hive-like logo designed to resonate within the professional corporate sphere while maintaining an approachable appeal.
Alternative logo
Before landing on the final logo, we considered an option showcasing the bee as symbol of collaboration
Alternative Logo
We also considered a logo option that would hint at the bee, incorporating it into the wordmark itself
Illustrations
We illustrated the capabilities of Clinibee’s platform to bring clarity, aesthetic appeal, and alignment with the brand identity
Credits
- Creative direction & design - Rolake Ojo
- Web development - Connor Law
